What we do
GuyLaneCorp is a strategic corporate marketing and communications consultancy providing clients with senior guidance based on sound judgement and expert project execution.
Our team consists of proven professionals with experience across sectors and borders. They include senior communications consultants and creatives, who produce strategic programmes and tactical campaigns across traditional and digital channels.
GuyLaneCorp has a successful track record, recognised by long-standing clients and industry awards.
We focus on gaining a thorough understanding of clients’ needs, providing insights and creating compelling propositions.
Specialist areas of expertise
> Corporate brand creation, development and implementation
> Marketing and communications strategies and campaigns
> Leadership coaching and mentoring
> Elite English communication advisers for international principals
We provide exclusive, one-to-one mentorship to a small number of C-suite principals, board chairs, investors and senior public figures across the world's major markets. The focus is on fine tuning the comprehension and use of the English language to increase negotiating power.
It is a sustained partnership with senior advisers who have spent decades inside the rooms that matter — global newsrooms, multinational boardrooms, government and diplomatic circles — and who understand how power communicates across cultures.
Our work is targeted and event-driven. We prepare principals for the moments where influence is decisive: a landmark negotiation, a sovereign-level meeting, an investor roadshow, a defining public appearance, a sensitive leadership transition. For each engagement we work from the outcome that matters, building the confidence, precision and presence that turn a strong position into a winning one.
Guy Lane
Guy Lane has been advising international company leaders over the last 30 years on communications, brand development, reporting and marketing.
Following graduation in Philosophy & Politics at Kent University, Guy attended the London Business School on the New Enterprise Programme and obtained a diploma in Direct Marketing at Kingston University.
He coached English in Buenos Aires for private clients in the professional, commercial and political spheres.
Guy spent 18 years as partner at Instinctif Partners (now Team Lewis), an international business communications consultancy, based in London. He advised small and large listed companies across sectors and borders. Clients included British Energy, Carrefour, Eli Lilly, EuroChem, Mizuho, Old Mutual, and Siemens.
Guy is an award-winning corporate copywriter and has recently written annual reports for a number of clients in the Gulf.
Dr Trevor Datson
Dr Trevor Datson has devoted his career to excellence in business communication, working around the world with business leaders, politicians and other prominent members of society to deliver competitive advantage in influencing and negotiation.
Career highlights include fifteen years as a senior financial journalist at Reuters, the world's largest multimedia news provider. As Equities Editor for EMEA, Trevor led the corporate reporting and analysis operation for the region, later serving as Chief European Equities Correspondent and as Bureau Chief, Canberra.
Later, Trevor led corporate communications teams at international blue-chips such as Danone and Cadbury, before taking on the role of Media Director at Tesco and subsequently Corporate Affairs Director at J Sainsbury, advising C-suite executives on crisis management, strategic messaging and delivery.
As a consultant, Trevor has worked around the world (independently or with Etoile Partners) with leading corporations, civil service leadership, politicians and royalty. Clients have included the Environment Agency, the Conservative Party, the Government of Malta, UK Fisheries Ltd., the Daily Mail and General Trust, and members of the Educate a Child Foundation (with HH Sheikha Moza bint Nasser of Qatar).
Trevor holds a PhD and an MFA in Creative Writing, along with a BSc in Linguistics and International Relations, all from the University of Surrey. He is a Fellow of the Higher Education Academy.
Lauren Hepburn
An English-language specialist and teacher of advanced contemporary spoken English, Lauren has worked as a writer, editor, and educator for more than a decade. Alongside working with diverse publications, Lauren specialises in helping senior professionals at universities and international organisations refine their professional communications, presentation skills, and natural spoken English.
Lauren holds two First Class degrees in English and Classics from the University of St Andrews, one of the UK's leading universities. She also supports academic writing up to PhD level and non-fiction, across disciplines such as philosophy, anthropology, psychology, and neuroscience.
Team members
Glenn Greenhill
AI consultant
Michael Lee
Brand consultant
Elaine Craig
Brand consultant
Dinaz Islam
Social media manager
Kris Bilski
Video director
How we give corporate leaders and brands more power and value
Thorough understanding. We work from first principles and use our research and insights to gain a complete understanding of a client's circumstances and objectives.
Close relationships. As trusted advisers, we work closely with our clients and supplement our understanding of corporate objectives with a grasp of the personal needs and goals of those we advise.
Hands-on partners. Every account is led by a senior partner responsible for the delivery and quality of our professional services.
Quality of advice. As an independent, informed consultancy we are able to give clients candid and impartial advice based on seasoned judgement.
Creative power. Our award-winning consultants produce big ideas, based on unique insights and creative ability, that capture target audiences and generate brand equity.
Quality of execution. Our expert, specialist team, combined with our extensive resources and network, is adept at rolling out campaigns and programmes to the highest standards in the industry. The team harnesses AI to increase efficiency but does not regard it as a substitute for personal relationships and original thought.
Clients
New online services for the UK residential market.
Client: krispyhouse, the UK's most innovative property portal.
krispyhouse website
Leading, serving, growing.
Client: Lulu Retail, the largest full-line retailer across the GCC.
Lulu Retail annual report
Providing food security for the UK.
Client: UK Fisheries, the UK's distant fishing fleet.
UK Fisheries website
Uniquely placed in the world.
Client: Acwa, the leading Saudi power generation and water desalination company.
Acwa annual report
Living with the water is better than building barriers.
Client: Kabina, the UK's leading floating structures specialist.
Kabina website
The most advanced tolling system in the world.
Client: Salik, Dubai's barrier-free road tolling system.
Salik annual report
For further information please contact:
Guy Lane
70 Delancey Street
London
NW1 7SA
guy@guylanecorp.com